Tech Companies Are Tracking Us More Than Ever—and It’s Time to Stop It - Robb Report

Tech Companies Are Tracking Us More Than Ever—and It’s Time to Stop It - Robb Report

But truly effective solutions need to come from the top down. California’s recent Consumer Privacy Act is a first attempt to give consumers more control. For now, there is the familiar problem that much of the work falls on us. You often have to opt out of being tracked; you can request that data collected about you is deleted; you can see how a company has profiled you based on the bits and bytes gathered. But the greater significance is that the government is finally stepping in, albeit imperfectly. Ideally, new laws will end the incentives to acquire data in the first place and start the vital process of deleting the information already amassed.

New legislation is helping people erase their digital footprint.  Courtesy of Jefferson Santos/Unsplash

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2020-03-28 19:08:38Z
https://robbreport.com/gear/personal-technology/one-writer-on-the-dangers-of-tracking-personal-technology-2907487/
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